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Design and innovation of products made with wood to support the commercialization of timber production chain in Mexico
Mexico has a great variety of wood species which have been undervalued and significantly exploited. Currently, some of the forests are exploited to create firewood, charcoal or products of low commercial cost, which causes a sale at a very low cost. Nevertheless, there are many timber and non-timber products which can be used for different industries. Mexican academics of great prestige, with the support of international entities, investigated 14 species from southern Mexico (Quintana Roo) to develop their technical sheets so that this raw material could be used correctly by the industry at its fair value. The current article presents a project developed by students from the Master of Industrial Design and Product Innovation, the Bachelor of Industrial Design from Tecnológico de Monterrey, Campus Guadalajara and the National Forestry Commission (Conafor) with the Department of Wood, Pulp and Paper of the University of Guadalajara (UdeG). This collaboration, which had excellent results, focused on working timber production chains of the country, seeking to increase the value of their products with innovative design proposals, taking advantage of the species that abound in southern Mexico. This alliance sought to develop a project that would generate innovative product ideas, which would detonate sustainable businesses to generate an economic increase in the communities and at the same time encourage them to care for natural resources by promoting the proper use of forests.